One of my friends and PR mentors is Gina Rubel of Furia Rubel Communications, Inc. After going to the BEA, National Book Expo of a America at the Jacob Javits Center this year, Gina's tips are a great reminder for Effective PR. The key to PR success is to have this PR system in place and do something daily to keep your message in front of your audience. Use these tips as you follow your clearly defined goals.
Read: How to Create an Effective PR Program - Furia Rubel Whitepaper
And then read mine for setting and achieving your goals
Enlightened Media for Consistent Marketers
© Scripting for Success, Ruth Anne Wood
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